In addition to winning numerous awards for quality and effectiveness, statistics show 100% Whey Protein Gold Standard is the most searched for brand of protein in the world – by a mile. The flagship product of Optimum Nutrition, 100% Whey Protein Gold Standard, or simply “Gold Standard” as it’s often known, has well and truly earned it’s reputation as the world’s most famous whey protein. Purely because Optimum Nutrition aren’t ever satisfied: They constantly work to improve their supplements, in every sense – purity, taste, effectiveness – and don’t take their ‘Top Dog’ status for granted.

Like all the top protein products, ON Gold Standard is powered by it’s own proprietary blend comprising: Ion-Exchange Whey Isolates, Micro-filtered Whey Isolates, HydroWhey Hydrolyzed Whey Peptides and Ultra-filtered Whey Protein Concentrate. In real terms, this all means 100% Whey Protein Gold Standard is a much more potent whey protein, with far less fats, carbs, lactose and cholesterol.

In fact, it’s a 79% purity protein putting it way above most other brands!

If, with it’s abundance of isolates and HydroWhey peptides, it weren’t already a protein raring to get to work building new muscle, Optimum Nutrition have made it even more digestible by adding Aminogen and Lactase Enzymes so it’s more easily absorbed, and, much better for those who are lactose intolerant.

That’s not all: Each scoop contains 4g of glutamine and glutamine precursors to help replenish your immune system (which becomes drained over prolonged periods from weight lifting) to ensure your immune system doesn’t replenish itself by sucking glutamine out of your muscles making protein absorption difficult. (Many people are unaware of this phenomenon when their gains become minimal; so by supplementing with glutamine or using a protein powder with added glutamine such as this, you can help to avoid this.)

Throw in 5g of Branch Chain Amino Acids (Isoleucine, Leucine and Valine) per scoop, make it an incredibly-easy-to-mix formula available in an incredible array of delicious flavors, and you have 100% Whey Protein Gold Standard – the world’s most beloved protein powder.